Sales Guide for Small Businesses
A sales plan is a critical tool which helps set goals and identify where and how work should be done to generate revenue. It is a strategy that helps identify the potential customers, establish goals, and to lay out sales and marketing tactics needed to meet the goal. Sales goal of a company defines what they are trying to achieve and what their focal point of the business is on. Individual goals for salespeople are established based on their skills, knowledge, and abilities. In the sales plan, the potential avenues of contact should be identified such as media advertisement, classified listing, or direct mail.