Mobile Applications – Millions of people are investing in the thriving Mobile App Industry but the problem is that they are entering into the industry that is already over-saturated with businesses that are just like the one they envision. The lack of wins in the mobile app industry is due to the availability of a massive number of apps and the finite amount of storage space on smartphones.
To give an idea of the competition in the market, 90% of apps in the iOS App store don’t have enough users to be indexed for organic search and discovery.
Sohail Panawala
Although the acquisition is not only the challenge, retention is a serious threat to the market as 22% of users have used the app downloaded for only once. Yet every day, new businesses are entering into the saturated mobile app market by carving out a niche. Two main competing points of the mobile apps are:
- Competing for download with other apps in the same category with similar features
- Competition for download with all apps in the app store
Following are some of the ways to win/overcome the competition
Mobile Applications: Conduct Research
Thorough research is the base for successful app development. Before beginning work on the app itself, analyzing the target audience and identifying the needs of the particular audience is the most step in developing any app. Developers must know what value their end-product should deliver to the target audience. The app must be able to resolve a problem by giving an easy-to-use and innovative solution. The solution even might be inspired by a shortcoming or users’ demand from another similar app.
Mobile Applications: Make the User feel Special
The development of a successful application at the end is all about the value-driven to the end-users. Every one of us subconsciously wants to feel special, personalized user experience goes a long in determining how successful your application will turn out. Little gestures of personalization like welcoming the user by name upon entry, addressing the user directly, or using algorithms that track the user activity to automatically personalize the user interface every time they use the application are just some of the ways to make the user feel important.
Mobile Applications: Distinguishing Features
The app needs to have a value-added feature that distinguishes it from competitive apps. It is important to keep evaluating the pulse of the industry and the waves of change, that can set you apart from the competition. Before developing the app, do your homework and define what makes you different and embrace that difference enthusiastically.
The businesses that can differentiate can thrive in the most competitive environments. Regardless of how saturated the industry is, even it is comprised of top brands in your field. Success can be achieved by setting the objectives. Regardless of whether that implies reinventing industry standards, adopting a new approach to a business model, or offering something that clients can’t resist, cutting a specialty in the most immersed market with commitment and creativity.
Mobile Applications: Build-in Loyal Customer
Just like any business building a loyal customer base is a key factor in the success of your application. Creating and maintaining a loyal customer is an integral part of your business. A smooth user interface, innovative design, groundbreaking features might help in the creation of a loyal customer but loyalty rewards ensure that the customer remains loyal to the business for a long period. Offering discounts on the products or shipping services, offering priority services for loyal recurrent customers are just some of the ways loyal customers can be rewarded ensuring they keep on using and inadvertently promoting your business through word of mouth which remains of the best ways of brand promotion in the global market.
