Parts of a Pitch Deck: A great pitch deck leads potential investors to get excited about the idea and engages them in a conversation regarding the business, hopefully leading to an investment. The pitch deck and the pitch are the first things that an investor sees in order to determine the viability of a business idea. The goal is to spark interest in investors for the company so they ask for more details, usually the business plan. There are 11 slides that should be included in the pitch deck. To read more about pitch desks you can read our detailed post: What is a Pitch Deck?
Elevator Pitch
The elevator pitch is a synopsis which includes:
- Idea
- Background
- Experience
The pitch deck starts off with an introduction slide. This slide should include “Who you are, what you do, and what you want to do.”
Parts of a Pitch Deck: Problem
The second slide details the need for the product/service. It has to clearly define the problems that the target audience faces.
This slide should make it clear to the investors that a clear opportunity is found and it is ready to be capitalized upon.
Parts of a Pitch Deck: Opportunity
Problems lead to opportunities which can be capitalized on. In this slide charts, graphs, and numbers are used to validate the problem statement and emphasize the opportunity.
Parts of a Pitch Deck: Solution
Solution = proposed product or service
This slide should be concise and clear. The solution to the stated problem along with the reason why this specific solution is the best. This slide needs to highlight all the unique selling points of the product or service.
Parts of a Pitch Deck: The Product
This slide showcases the product along with its various key highlights. As a professional tip, this should be a clean slide and should focus on the product/service. Keep it clean and simple.
Parts of a Pitch Deck: Business Model
The business model consists of a conceptual structure supporting the viability of a product or the company. It includes the company’s purpose and goals and how the company will achieve them. This is a crucial section of the pitch deck since it is the part where the economics of the business structure are to be clearly explained to the investors. The model needs to include the operating structure, how the money will be made, distribution channels, and the gross margins.
Parts of a Pitch Deck: Competition
A list of the competitors should
Parts of a Pitch Deck: Key Highlights
Reason to the investors is given as to why this proposal is the best and how it is better than the rest of the competitors.
Parts of a Pitch Deck: Marketing
The marketing and sales strategies are listed in order to acquire, conquer, and to serve the current and potential customers of the product. The various sales channel that will be used should be mentioned in this slide.
Parts of a Pitch Deck: Management Team
The management team slide is one of the most important slides for investors. Having a great idea doesn’t cut it in the real world. Having the resources and experience determines if the business will be a success. This slide should include the directors, key stakeholders, and advisors.
Parts of a Pitch Deck: Key Metrics
This slide focuses on the hard numbers. If the firm is a startup, a financial model detailing projections should go here. The key here is to keep it pictorial. Spreadsheets would take too long and might not deliver the key metrics. Use charts and diagrams to show
Before creating the pitch deck it is best to read a few successful examples of pitch decks and use similar strategies. The pitch deck is your foot in the door. Therefore, the pitch deck should be clearly planned out.
